Onboarding education
Best practices & safe usage
SocialPilot AI is a content scheduling and business automation tool — not bulk-messaging or spam software. Following these guidelines keeps your accounts safe and your audience engaged.
The mindset
Think of SocialPilot AI as your assistant for planned, opt-in, value-first messaging. Every recipient should have a reason to expect your message. Every message should help them, not just sell to them.
Build an opted-in audience
Do
- Collect contacts via a form, a checkout, an in-store sign-up, or an explicit "yes" in a previous conversation.
- Store the source of every contact (where and when they opted in).
- Include a clear opt-out instruction in your first message ("Reply STOP to unsubscribe").
- Honor opt-outs within 24 hours, every time.
Don't
- Buy, scrape, or import contact lists you didn't collect yourself.
- Message people who have never interacted with your business.
- Re-add unsubscribed contacts to a new list.
Posting & messaging frequency
Recommended starting volumes for a healthy WhatsApp Business number. Increase gradually as engagement (replies, not just sends) stays positive.
| Account age | Messages / day | Status posts / day |
|---|---|---|
| New (week 1–2) | ≤ 20 | 1 |
| Warming (week 3–4) | ≤ 50 | 1–2 |
| Established (1 mo+) | 100–250 | 2–3 |
| Mature (3 mo+, good reply rate) | 250–500 | 3 |
These are guidelines, not promises. WhatsApp's anti-spam systems weigh many signals — reply rate, block rate, message similarity, time-of-day, and more.
Anti-spam guidelines
Do
- Personalize every message — name, context, or recent interaction.
- Vary the wording across recipients (avoid identical templates).
- Space out sends — use the built-in pacing/jitter rather than blasting at once.
- Respect time-of-day in the recipient's timezone (no messages at 2 a.m.).
- Keep media files small and relevant.
- Reply to incoming messages — two-way conversation lowers your spam score dramatically.
Don't
- Send the exact same message to hundreds of numbers at once.
- Send links without context.
- Use phrases commonly flagged as spam ("FREE!!!", "100% guaranteed", excessive emojis).
- Send promotional messages to people who only asked for support.
Account safety checklist
- Use a dedicated WhatsApp Business number — never your personal primary line.
- Verify your business profile (display name, category, description, photo).
- Keep your phone online — linked-device mode requires it.
- Monitor the linked-device count — WhatsApp limits this and may force re-pairing.
- Watch reply and block rates in Analytics. A spike in blocks = slow down.
- Read the Automation Risk Disclaimer before every campaign.
Content recommendations
- 80/20 rule: 80% value (tips, updates, useful content) — 20% promotion.
- Story-led posts: share customer wins, behind-the-scenes, and lessons learned.
- Clear CTAs: one ask per message ("reply YES", "book a slot", "see the offer").
- Visual variety: mix text, image, and short video to avoid template fatigue.
- Review AI output: AI is a draft, not a publish button. Read, tweak, then send.
Bottom line: SocialPilot AI is the legitimate, compliant way to scale your social presence. If a use case requires bulk cold-messaging or skirting platform rules, this is not the right tool — and we may suspend the account. See the Acceptable Use Policy.